Corporate Strategy

Our strategy for the future – Champion 2020

“We passionately create enthusiastic customers and build a better future.” This mission statement is based on the conviction that we grow together with the people around us – with our customers, employees and partners. Personal exchanges and the aspiration to never rest, only to improve, has put us in the position to provide world-class products, systems, software and services.

Our strategic objective is sustainable value creation through market leadership and differentiation – market leadership in terms of relative market share, and differentiation via the direct sale of our portfolio.

We will continue to follow the successful course of recent years in 2020 and beyond, while emphasizing four proven strategic fields of activity. We are investing in continuous innovation. In doing so we will continue to rely on the core of our corporate strategy: the direct access to and partnership with our customers in the construction industry. Operational excellence in all processes ensures our customers’ success and firms up our leading position on the market. A high-performing global team with about 32,000 employees works diligently every day to achieve these targets.

Our CEO on Champion 2020

With Champion 2020, we have built a solid foundation and are now poised to reap what we have sown, to significantly accelerate our sales growth and gain new market share.

Dr. Christoph Loos
Chief Executive Officer

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